Privacy Statement

The Flying Blue Earn Online Website is operated by Collinson Latitude (Latitude) on behalf of Air France and KLM.

Air France and KLM and Latitude understand and respect members' desire for privacy and we extend that courtesy to all visitors to our site. To this end we would like you to know how we use any personal information you entrust to us.

Purpose of Collection

Any information we collect may be used for the following purposes:
  1. Used to facilitate the promotion, selection and delivery of reward miles for the Flying Blue programme
  2. Used to improve the content of the site and visitor experience
  3. Used to customise the content and/or layout of our page for each individual visitor
For each visit to the site, we collect information about your visits to the sites, such as your Internet service provider, browser type, operating system, pages accessed on our sites and the date and time of access to optimise your user experience and enhance your time spent with us online.

Information from Air France and KLM

When you log on to this site either directly of via a link from a Air France and KLM website, information about you, including name, membership number, telephone number and postal address information (Personally Identifiable Information) will be passed from Air France and KLM to Latitude. This information may be used on this site for the facilitation of promotion, selection and delivery of reward products for the Flying Blue programme. By logging into this site or linking to this site from an Air France and KLM website, you have deemed to have consented to the information being passed from Air France and KLM to Latitude. Where you have not logged onto this site with a valid Flying Blue membership number, no personally identifiable information will be passed to the site from Air France and KLM.

Information passed to this site will at all times be used and managed in accordance with Air France and KLM privacy and security standards and policies.

Cookies

We use cookies, tags and other similar technologies to store visitors' preferences and record past activity at the site in order to provide better service when visitors return to the site.

Cookies may be set by us, an affiliate network, or a retailer on both Flying Blue Earn Online Website and retailer sites. When you go through to make a purchase on a retailer's site it's the cookie that gives us the information to track your mileage earned. Specifically it tells us which retailer's site you've clicked through to and when. If you've made a purchase the cookie tells us the time you made it and how much you will earn. In some cases it may also record the product(s) (or type of product(s)) purchased and the value of the purchase.

By participating in this programme, you agree to the use of cookies to track and record purchases made by you at the Flying Blue Earn Online Website. It is your responsibility to ensure that cookies are enabled in your Internet browser and that the security settings allow the use of cookies.

E-mail address information

E-mail address information is only collected when a user communicates with us via e-mail, when the user volunteers this information or when information is passed to us by Air France and KLM as outlined in this policy. E-mail information is collected for the purpose of fulfilment and administration of reward requests only. Any e-mail information collected will only be used for the purposes of reward fulfilment and administration. It may be retained for period of time upon completion of that reward request, to facilitate ongoing customer service and support. E-mail address information collected hereto will not be used for any other purposes.

Postal Address Information

Postal address information is only collected when a user communicates with us, when the user volunteers this information or when information is passed to us by Air France and KLM as outlined in this policy. Postal information is collected for the purposed of fulfilment and administration of reward requests only. Any e-mail information collected will only be used for the purposes of reward fulfilment and administration. It may be retained for period of time upon completion of that reward request, to facilitate ongoing customer service and support. Postal address information collected hereto will not be used for any other purposes.

Telephone Number Information

Telephone number information is only collected when a user communicates with us, when the user volunteers this information or that information is passed to us by Air France and KLM as outlined in this policy. Telephone number information is collected for the purposed of fulfilment and administration of reward requests only. Any telephone number information collected will only be used for the purposes of reward fulfilment and administration. It may be retained for period of time upon completion of that reward request, to facilitate ongoing customer service and support. Telephone number information collected hereto will not be used for any other purposes.

Data Security

We always use industry-standard encryption technologies when transferring and receiving consumer data exchanged with this site. When we transfer and receive certain types of sensitive information such as financial or health information, we redirect visitors to a secure server and notify visitors through a pop-up screen on the site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at the site.

Third party websites

We are not responsible for the content or the privacy policies of websites that link to or are linked from the Flying Blue Earn Online Website.

Ad Servers

We do not partner with or have special relationships with any ad server companies.

Access to Information

Upon request and receipt of appropriate identity verification, we will provide site visitors with access to all information that we maintain about them. These may include unique identifier information (e.g., customer number or password), transaction information (e.g., dates on which customers made purchases, amounts and types of purchases), communications that the consumer/visitor has directed to the site (e.g., e-mails, customer inquiries) or confirm their contact information (e.g., name, address, phone number).
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